Why I Avoided Email Marketing
Four years ago, I began the journey of building a coaching business. The course I took at that time threw me into an alien world with new words, and practices that had my mind reeling. Don’t laugh – especially you online business experts – but words like opt-ins, auto-responder and things like CRMs had me wondering whether I had made a huge mistake by signing up to the course. I tried to use the recommended platform, but it was too complicated and counter intuitive for a technophobe like me.
The end result? I avoided email marketing completely.
Fast forward a couple of years later, I’m now confidently learning about email marketing and purposefully building my list of valued subscribers.
So what happened?
The simple answer – I discovered Flodesk.
What is Flodesk?
Flodesk is a groundbreaking new email marketing software for bloggers and entrepreneurs looking to send beautiful emails to their audience. You don’t need any fancy tech skills or knowledge to implement their intuitive and gorgeous software! Within days of joining Flodesk, I had a freebie on my website and had created a welcome email as well as an email that subscribers could use to download the freebie.
I know, I know – this is not an earth shattering innovation – but this is a giant step forward for a technically challenged girl like me.
Creating Emails
Creating emails was simple to learn as Flodesk provides inspiring templates that are easily customised. Editing the existing templates was a piece of cake. You just need to take a few steps and you’re good to go.
All I had to do was upload my logo, images and brand colours. Then it was just a question of few clicks to personalise the templates. And when some of the wording on the templates didn’t sound like me, I just changed them! The templates are a great starting point, but they are so flexible that, as you adapt them, your voice begins to emerge and your authenticity shines through.
Even better, you’re improving productivity because you can reuse the same template for future emails – a brilliant time saving feature.
Workflows vs One-off Emails
Now, I’m learning about workflows vs sending one-off emails and feel inspired to create a sequence of emails to serve the people who subscribe. This is the greatest shift that has happened to me. Instead of thinking about email marketing as a cold exercise sending people unwanted content, I now understand the benefits when it is used with care. I am totally motivated to connect with people and to build community. This is an unexpected benefit of finding a platform that is user-friendly, creative and that values community.
The Key Benefits of Flodesk
The joy of using Flodesk was the ease of the process compared to my previous experience. In summary, here are the key benefits.
One monthly price, unlimited subscribers: unlike competitors, Flodesk doesn’t penalise you for growing your list. Whether you’re looking to start a small newsletter or build an email marketing empire, you pay the same monthly price.
Creative freedom: For the first time ever in email marketing, you can use custom fonts and image collages.
Click and Drag Email Builder: Want to look like you have an entire marketing team crafting and coding your every email? Flodesk puts the power of a professional designer in your pocket. Their click and drag email builder makes it easier than ever to create beautifully branded emails (no coding required).
Templates designed to convert: To get you started, Flodesk has a library of gorgeous templates to help you welcome, nurture, and convert subscribers into customers. Built in partnerships with other successful entrepreneurs ensures that each template is designed to help you up your email game. Oh, and customising them is simple. A few clicks and the templates transform to match your brand’s unique look and feel.
Instagram galleries: Want an easy way to connect email subscribers with the incredible content you’re sharing on social? Flodesk has you covered. Easily integrate your Instagram account into outgoing emails to showcase your most recent posts. Create a horizontal gallery or a pin-board style collage in seconds.
No more tag confusion: You can forget about all the stress that comes from tagging. No more duplicate tags or thinking about it too late—Flodesk does all of the tagging for you! You can see which of your subscribers are most engaged, what they signed up for and what they clicked on. In fact, there’s tons of data automatically captured for you.
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This means that I get a benefit at no extra cost to you. If you’d like to test Flodesk for free and get 50% off for life click here.
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